A professional business website that delivers a strong message can prove to be a great lead or sales generating tool. However, the key here is to deliver the right message, which helps you connect with your target audience at a higher level. This is why investing in good SEO friendly content is essential.
The purpose of creating quality content is not just to make your business site good. You want the right people to read what you are writing. And this means that your content also needs to rank high in search engine result pages. Because it is a proven way to reach a large portion of your target audience.
Keep in mind that good content goes hand in hand with ethical SEO, so this is something that every business (no matter how small) needs to work on.
Is SEO friendly content difficult? Not at all If you are already creating content, you need to take it in the right direction if you want to reclaim the benefits of SEO.
Once you start producing great, SEO-friendly content, it not only makes it easier to achieve high search engine rankings, but to maintain your position in search engine result pages.
So the question is, how do you actually go about creating SEO friendly content that actually gets real world results? What do you need to ensure to outperform your competitors in terms of content produced by Google and its users?
In the following we are looking at 5 essential rules that you can follow to make your content more white, without breaking the SEO rules.
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5 Cardinal Rules on How to Create SEO Friendly Content
#1: Take an Original Approach
Creating SEO friendly content by itself is not a difficult task. But the moment you try to copy others, it becomes difficult. When you focus on being authentic and different in your own way, without focusing too much on your competitors, you have a better chance of creating new content that really matters.
When your content is authentic and original, standing out from the crowd means a lot. Now, this does not mean that you cannot draw inspiration from the sources of your industry. You can always learn from others before providing your unique insights.
#2: Choose the Right Keywords
Choosing the right keywords can be seen as one of the most important steps towards creating quality SEO friendly content. The idea is to choose a keyword that is worth targeting and weave it into a strong piece of content so that you can rank it above your competitors. However, when not executed correctly, your keyword usage can backfire. This is why it requires careful consideration.
Your target keyword can range from a two-word keyword to a five-word phrase that represents the main topic of your article. Even though your article will eliminate the ranking of many keyword phrases, it is worth targeting a specific keyword that describes your topic in a specific way. This is usually the keyword that you want your article to rank high on.
Here are the steps you can choose and use the most appropriate keywords for your content.
- Consider Your Main Topic: The foundation of any type of keyword research is to know your subject inside. You have to get into the specifics of the topic you are targeting and understand what it has to offer to the readers. What kind of solution does it provide?
- Brainstorm Your List of Preferred Keywords:There are many keyword research tools out there, but the one you need to start is your own mind. Put yourself in the shoes of the searcher and ask yourself, what search query would you use if you are searching for your target topic?
Make a list of all the keyword phrases that come to your mind. Here’s an example.
- Start Your Keyword Research Process: Once you have a list of keywords, log on to the Google Keyword Planner tool to begin your research. Since this tool is free and effective, it can give you a head start you need. Select the Google Keyword Planner tool and enter your choice of keyword phrase (from your list) into the “Word or phrase” box. This should provide you with data on related phrases as well as a global monthly search volume for the keyword phrases you searched for. Try to look only at keyword phrases that are “natural language”, as they will be easy to include in your headline and content.
Avoid High Search Volume Keywords
It can be tempting to choose keywords that have a high global search volume. But it is a good idea to avoid these phrases because, given their popularity, it would be difficult to rank them.
It is better for a keyword to hit the page, with 1,000 monthly searches receiving more search volume than the keyword, where you have no chance of beating competitors.
There is no hard and fast rule when it comes to choosing keywords based on search volume. What you really need to focus on is going for those keyword phrases that are highly relevant to your topic and then see if it would be worth targeting them to only spend time on those keyword phrases that You can rank realistically.
Go for Long Tail Keyword Phrases
Time and again, it has been proven that some of the best-performing keywords in terms of quality do not have high search volume.
These long-tail keyword phrases are more specific than their shorter counterparts. But they absolutely deserve the goal because the searchers using them make sure they get what they want. They are only focused, and in many cases, are in “purchase mode”.
People using short and broad keyword phrases have a vague idea of what they want. They are researching and learning, which means they are less likely to “convert”. Nevertheless, when someone uses long keywords (many times as a question), they are likely to take action. Which can be anything from sharing your article, joining your email list, or simply hitting the buy button.
#3: Effectively Optimize Your Titles
When people collide with Google to find something, they are often faced with many choices on the first page. A quick glance through the top ten results, they decide to visit the websites with the most attractive headlines.
That’s right, the title or title of your page is the first thing a search user will notice. If it tempts them, they go to the site and click. If not, they proceed. Every site you visit wants to be ignored.
Creating SEO friendly content is not just about the information you share. No, it is also about creating a great title for your page that gives people a reason to visit your site.
#4: Aim for Better Content Readability
The readability of the content is nothing but how easy it is to understand a certain written text. When creating SEO friendly content, it is important not to miss the readability factor. When you’re busy optimizing your content for the right keywords, its readability can go for a toss, which is a strict no-no.
Even though the readability of the content is not seen as a direct Google ranking factor, it is definitely an indirect one and can affect your SEO initiative.
It is also important to note that many different algorithms have been created specifically to understand how readable a piece of content is that search engines can use. A popular and effective content readability calculating algorithm is the Flesch – Kincaid readability score.
- Use Simple Vocabulary
One of the easiest ways to increase your content readability score and make it SEO friendly is to use simple words that can connect with your readers. Say goodbye to any type of jargon where you have to use long, complex words.
Use short words that add meaning to your content but do not confuse readers. Give them the information they want to understand in the easiest way. Period.
- Make Your Sentences Short
Long sentences are not only difficult and confusing to understand, but it is also difficult to write intelligently. Wherever you can shorten your sentences. Break a long sentence into several short, easy-to-digest sentences. No wonder the famous writer Ernest Hemingway was a fan of short sentences.
3. Write Like You Tal
When it comes to making it easy to understand, SEO friendly content, your tone means a lot. If you can write in a conversational tone, you will automatically make your overall content simple and to the point.
Even though this is a rule that is etched in stone, it helps to make your content more reader friendly. Also, the friend you are talking to is very easy and natural to write.
4. Format Properly
Client paragraphs matter a lot when you’re writing for the web, where people don’t like big blocks of text. When it comes to proper formatting, using more and more white space will only make your content more attractive and more SEO benefits . How should you often separate your sentences into paragraphs? The answer is whenever you can.
Also, break up your text using subheading with bullet points and tables. The idea is to present your content in a more readable or digestible manner. Remember, easy-to-read material gets spread on the eyes.
5. Proofreading is the key
No matter how great, how informative or how well your article can be researched, if the content is full of misspelled words and grammatical errors, no one will definitely read it. All the above elements would be pointless if you could not proofread your post.
So if you have an editor, be sure to let them see the article before publishing. But if you do not have one, there are many online tools that can help you in this work such as Hemingway Editor and Grammar.
6. Add Relevant Images
Good content readability and a good choice of images, both go handheld. Because images basically help you add excitement to “text only” which can look boring and monotonous. Wherever you feel applied in your content to improve it, try using relevant images.
While it is encouraged that you can add as many images to your content as often as you like, research says that the best image to text ratio is one image for every hundred words.
Do not add pictures to your content just to add them. Your readers should be able to get some value from them. The more relevant the image is to the content, the better your audience will be able to connect.
#5: Focus on Improving User Experience
User experience or UX is one of the important factors for the success of a website. This is why UX focused marketing is important. And it is not limited to overall website design. It goes beyond that and extends to the way you use content on your site and affect its experience.
Creating content that only fills space on your website should not take you away from it. Each piece of content you create must first begin with your target user. Keep your readers in mind, even when trying to improve the SEO of your site.
Can you write content or research keywords without understanding or knowing your target audience? Not at all Because that is a recipe for failure.
Before content writing for your site …ask yourself:-
- What do my readers want from me? What does my audience expect?
- How can I create and improve content that improves the overall user experience of a website?
- Do the core values of my website help or hurt my content marketing strategy?
The closer you look at your website and the type of content you are publishing, the easier it will be for you to serve your target audience. And Google knows this, which is why you search for websites that provide a stellar user experience, almost always rewarded by the search engine giant.
Your information here should be like architecture …
So to increase your chances of making your content SEO friendly, see that you…
As you can probably tell by now, SEO and content marketing are very much in one type of enterprise. If you are going to one perfect, you should probably correct the other one or your time will not be very well spent. They complement each other and do not work without each other’s help.
For this, it is necessary that your content is SEO friendly.
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