How To Write In a Conversational Tone To Increase Readership

Have you ever spent hours writing a great piece of content and you expect now you can get lots of positive feedback but  no one of these happened? And the reason for this is because no one actually read your content?

What Is Conversational Writing?

The interactive style of writing breaks most grammatical rules. Conversational writing aims at the target audience and addresses them. Sentence can start with pronouns and end with verbs.. Sentences may even begin with “and,” “but,” and “yet.”

Simply put, writing in a conversational tone makes an article sounds like a conversation between two people rather than a textbook.

How Do We Write In A Conversational Tone?

Most of us do not know how to write in a conversational tone because our English teacher never taught us how. Even if we did, we get punished for doing so. Since we are no longer in school, check out some of the blogging tips below on how to write in a conversational tone.

How To Write In a Conversational Tone To Increase Readership
How To Write In a Conversational Tone To Increase Readership

1. Use Simple, Easy to Understand Words

It can be tempting to use a new word that you have learned from your weekly readings. Although the Internet is not a place for you to present your detailed vocabulary, your readers will not be impressed, they will be disappointed instead.

Sometimes you may need to use complex words to convey a more precise meaning, sometimes you cannot avoid them simply because of the subject matter. It is okay to use them in such circumstances. As a general rule, try to use simple words as the basis of your writing and only use complex words when they are absolutely necessary.

2. Use “You” and “I”

Unlike formal writing, conversational writing requires you to make it personal. By using words like “you” and “I”, you are making the reader feel like you are writing to them personally and this increases your friendship and engagement.

3. Tell Stories

Humans are naturally compelled by stories. Stories appeal to personal feelings and engage sensory triggers. Turn your facts and figures into stories and you will see a significant improvement in your time on the site.

4. Keep it Short

A good writer always use short and effective sentences because the length of your words / will affect your article readability score and you can get an idea of how difficult it is to read your article.

Related Article – SEO vs PPC – Which one is Good for your Business

5. Break the Rules

Remember all the grammatical rules that your English teacher taught you? Well, most of them do not apply to conversational writing. 

However, you should be careful while breaking these grammatical rules as you do not want to sound like illiterate.

6. Use Active Voice Instead of Passive Voice

When writing in conversational vowels, use active verbs and stop using passive verbs. Passive verb construction is a clear sign of more than formal language. Take out the extra words and put your subjects in front.

7. Do Not Ramble

Like keeping it short, the idea here is to convey your message in as few words as possible. If you can tell your message in three sentences, don’t do it in five.

On the Internet, every word matters. The readers want simple words which are easy to understand so you have no need to write lots of words because too many words that mean nothing, your readers will eventually tune. Always be concise and straight to the point when delivering a message.

8. Ask Questions

You know your content really make conversational? Questions!

When you ask questions, you actually confuse the readers directly by giving them something to actively think about. However, you do not really intend for your readers to extract things on their own. Therefore it is more effective if you answer your question immediately so that your reader does not have time to think about the wrong answer.

9. Use Examples, Similes and Metaphors

Using examples and metaphors can make complex ideas simple and easy to understand. For example, I have included an example for each point suggested in this post on how you can implement those steps. Examples, similes and metaphors not only make you more conversational, they can also strengthen your message.

10. Write to Your Target Audience

Always remember! You are not writing for everyone you just write for those persons who are you audience. If you write as if you are writing to everyone, then chances are, your content will sound like everyone else and no one will actually connect with you.

To do this, you must first identify your target audience. When identifying, the more specific you are, the better.

With these tips, you will not only appear interactive, but you will also be at peace knowing that you are not disturbing your readers. Go ahead and give BiQ a try today!

As always, I hope that constitutionally writing on these blogging tips helps you increase your blog’s readership and gets noticed.

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Learn cloud operations – management, operations benefits

Learn cloud operations – management, operations benefits

Cloud Operation is a process where there is operation and work of cloud infrastructure while providing efficient cloud services. The operation supported by Management which ensures that all processes and services are handled properly and the cloud works efficiently. The main focus is to ensure that the operations are working efficiently and meets the quality of service and requirements. The main objective here is customer satisfaction with the help of dental hardware and software together with the network infrastructure that provides an efficient cloud environment.

The objective of cloud operations

The following objectives can collect with the help of cloud operations:

  • An efficient service and capacity that will ensure that proper location management is carried out.
  • It also helps to reach service level agreements.
  • Maintain the confidentiality of the data and ensure it.
  • It benefits the customer as it provides better services and infrastructure in the cloud.
  • Calculate the storage used by customers and charges according to their use.
  • It also provides the benefit by ensuring that there is an adequate backup and recovery if a disaster occurs
Learn cloud operations – management, operations benefits

Cloud operations management

Security actions must be taken at the right time and the customer must charge accordingly.

  • There must be a proper use of the tools to manage the cloud and resources will have to perform any function in the cloud.
  • In Cloud operation management, the selection of resources must be adequate
  • With the help of adequate tools and resources, there will be no waste of effort and redundancy.
  • The quality of the service must be good since it will save costs and efforts.
  • For the task that repeats the process, it must be standardized and automated.
  • The customer and the service provider are equally responsible for managing the operation in the cloud since the cloud operation management implies every step of the daily process in the cloud environment.
  • To protect and manage the cloud operation, there are several approaches, but the basic practice is the same. The Cloud operation also consists of analyzes that are used to maximize the visibility of the cloud environment. This helps to run the services safely and minimizes the cost.

Benefits of cloud computing operations

The following are the advantages of cloud operations:

  • With the help of cloud computing operations, the management of the technical structure is simplified and the use of expensive and complex hardware is eliminated.
  • Cloud computing minimizes the risk of interference while maximizing efficiency.
  • It is easy to use and flexible, which provides high speed and quality to the user who expects.
  • Cloud computing operations reduce the cost by providing adequate infrastructure maintenance and providing additional benefits to customers.
  • It also eliminates the cost of providing cloud services and, therefore, saves money.
  • There are several tools that are used to optimize the capacity utilization and the horizontal and vertical scaling capacity of the application.
  • It is scalable, which will help increase computing power based on customer requirements to make it economical for the customer.

Changes in the roles of the cloud operation

Most of the number of companies invest in information and communication technology, which leads to the fact that only a few amounts of their funds are used in development. The main reason behind this is skill-less operation and driving automation. In the cloud operations manager, a person builds and operates the infrastructure. Therefore, this eliminates the requirement of an infrastructure operations manager. The rules of the infrastructure operations manager are transferred to the center’s operations manager and operations administrator.

Conclusion

Here Cloud computing training in Chandigarh will discuss Cloud Operations. There you will study Cloud Operations Management and the benefits of Operations. Along with this, we cover roles for Cloud Computing Operations.

It may indicate that cloud operations are one of the important aspects for better cloud functionality. Cloud Operations also improves the stability of the operation along with greater efficiency. Here applications continue to evolve on evolving platforms. With the help of cloud operations, the cloud can create better services one after another.

Why Mobile-First Design Principle is so important in the development of websites

Historically, most web designers and their clients have first approached the desktop side of each project, while the mobile part has been left behind as a secondary goal that will be reached later. Even with the emergence of responsive design, many of us start with the “full-size” site and work our way down.

A disadvantage of this is that priority is given to desktop/laptop users. Unfortunately, many functionality and design elements that are optimized for laptops and desktop computers do not transfer well to the mobile version of the design.

The growing importance of mobile designs has contributed to the fact that many designers have followed a “Mobile-First” strategy in their designs.

Why Mobile-First Design Principle is so important in the development of websites
Top 5 Benefits of Grid-based Web Design

In this article, we want to talk about why it is so important to do this.

What is a mobile-first design?

The first mobile design is a design strategy that says that when you create a website or an application, you must first start sketching and prototyping the smaller screen and moving to larger screens. Basically, it’s about offering the right user experience to the right device.

The reason why this makes sense is that with such a limited real estate on small screens, UX designers must prioritize the most important aspects of their website and their applications, namely the content.

For many years, mobile websites were a late idea of ​​the design process. An addition is not a necessity. The slow decline in desktop computers along with the increase in mobile phones in the last 5 years has shown that the first mobile design must take priority.

Mobile-Friendly vs Mobile-First Design

We have become accustomed to the terms responsive and mobile-friendly design. Isn’t it exactly the same as mobile-first web pages? Although the two terms sound somewhat similar, they have different meanings.

The responsive design builds on the concept of media issues that are directed to specific units and viewport sizes. With this in mind, you can encode your first CSS for a mobile perspective and then use media questions to selectively serve up additional styling as the viewport size increases.

This is probably the opposite of the method you usually use with responsive design: start big and then reduce. Given the arguments above, there is obviously a lot of logic behind structuring your media queries from small to large.

Mobile-first web design is an independent technical strategy for building websites. Instead of building a website for the screens on larger devices, the technology suggests that you put a smaller smartphone screen at the heart of your web development strategy. This allows you to focus mainly on the essentials, giving the primary focus on design elements and content that have the greatest impact on your brand and your audience.

When a user opens mobile-first web pages, additional layers of content are added. This makes your site well thought out and content focused.

Read also: Mobile-First Web Design vs Responsive Web Design

Why “Mobile First” Principle Is So Important

The mobile conversion rates have increased by 64% compared to the average desktop conversion rates. So designing mobile-first can be of greater benefit to your business.

And since Google is ranked for mobile-friendly, it makes sense to keep this in mind when starting a new project.

This way of designing is also beneficial when it comes to downloading times and users who access your content as quickly as possible. With fewer elements, the page loads faster. When you think of a 1-second delay that causes a 7% loss in conversions – it pays to design mobile-first.

When you design from the smallest screen to the largest screen, this is called progressive improvement. It’s about designing with a strong foundation and adding improvements as you go

With mobile-first, you create your strong foundation. This foundation will help strengthen other tablet and desktop designs. The basis should always be content and mobile-first design emphasizes content over navigation – users get the information they need faster.

This will also make your life easier as the mobile’s first design starts with managing the toughest screen size to design for. The rest inevitably falls into place.

Mobile-first design forces you to really focus and maintain clarity by removing unnecessary user interface decoration. By removing any distractions you will always improve the user experience and it gives good business vision.

How to create a mobile-first design

One of the best and fastest ways to build mobile-first pages is to use a responsive website creator that lets you build unique designs code-free. The popularity of drag-and-drop page builders is growing rapidly. There is no need to spend time on the learning curve to be able to create versatile web pages without adjusting the code.

In addition, you can use ready-made web themes that contain all the essentials needed for a quick start of your web project. All you have to do is choose a web theme that suits your topic, adjust it using the drag-and-drop admin panel, upload the pages with your content and bring it online.

Conclusion

Neglecting mobile design at this time is a UX design sin. Delivering a pleasant user experience should be at the heart of what we do. Using this first mobile strategy will not only make your life easier as a designer but it will also make the life of the user easier. And isn’t that why we do this?

Shared by Web designing training in Chandigarh. If you want to learn web designing course and make their career as a web designer, then CBitss is the best place to learn web designing training in Chandigarh. 

Tips for Bloggers to Take their Social Media to the Next Level with SMM

In this guide, we are going to discuss some important ways that you can build traffic to your blog after establishing your social media communities. This is part of the complete guide to building your blog audience.

Most people believe that social media sharing is easy. Yet many blog owners feel that to share every blog post on social media requires considerable effort to do it.

We will show you a strategy that will help you to achieve your efforts to market your blog posts on social media. These are strategies that have helped create some of the biggest blogs on the Internet.

Step 1: Pick Your Top Tools

The first thing I recommend is working on one tool at a time, getting it in a place that you are comfortable with, move on to the next tool you want to use, and then better the first one Rotate back to make – and so on. You don’t want to use every single tool available, but choose about 5 to use regularly and at least one or two to master. Work on mastering the tools that you are already gaining traction in terms of followers or Google Analytics or if you are not getting any traction, choose the one you are on the most.

Tips for Bloggers to Take their Social Media to the Next Level with SMM

Step 2: Determine the traffic capacity of the target social network

From our experience, the social media sites that drive the most traffic to blogs in general are:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Results vary depending on your target reader.

If your blog post is more geared around professional readers and business, you may have more potential traffic from LinkedIn. If your target reader is more visual then it may make more sense to focus exclusively on Facebook, PinTest and Instagram.

Once you start receiving traffic from social networks, you will be able to analyze the traffic to determine whether your target reader is visiting your blog.

In your analytics, check the bounce rate on your post. Excluding traffic from social media networks. You will be able to determine whether traffic from some networks provides better traffic than others.

Step 3: Understand Your Followers

Next, you should understand how your audience uses each channel. Before you decide how to divide them, see which ones you are following and using in your niche. You really need to keep an eye on what they are reacting to and dominating them. Follow their hashtag and stop any party or event they are attending. Go back to their sites to get an overview of your blog. Share and gauge reactions to controversial figures within your circle.

Step 4: Ramping Up Your Social Media

Getting Traction on Facebook Fan Pages

I’m happy to say that Facebook’s engagement has increased for me and I’ve come to terms with how many times my posts have been viewed – the more important part. A handful of my weekly post reach lasted from a week to around 1000 per week, which is about 20% engagement, a 1% or even lower number for brands at this point. Here’s what I did, in combination with giveaways, to get more Facebook traction:

  • Very Frequent Posting:
    This is my top tip and it has worked wonders with viewing my post. I post as humanly as possible. The more I post, the more my stream gets watched – and the days I don’t post much, the less I get.
  • Posting Earlier in the Day:
    The first post I did was a better post – before I reached my desk, which is interesting since being on the East Coast in the US, so that is very quick! Look at your insights as to what time works best for you – it will also reveal what kind of updates do best. You can automate your initial post the night before, then engage live in the comments the next day.
  • Posting from Experts:
    Again, it’s not just what I’ve posted, it’s whose data I’ve shared. When I share an item with a hashtag and my own comments from someone important, Robin O’Brien of “The Unhealthy Truth” says, I get better engagement. I am posting about 70% relevant data from experts in my field, and 25% of my own posts from only a few friends.
  • Comment on Posts and Shares:
    I try to post something controversial here and ask readers what they think or how they react, or how it has affected me.
  • Use Visuals Properly:
    There was a video related to the post which has the most organic engagement for me, so I recommend sharing the video in your topic. Also, create properly sized images. In fact, you can upload an image with a different size.
  • Boost a Post:
    There is a lot of controversy on this, but if you want to invest $ 5 to promote the post and see what happens, I say go for it at least once. Make sure this is a very valuable post! The last one I had extended was a cheaper one and I got 1,000 visits from that one-day investment. Unless you have a big budget, this is not something you can do regularly, but if your curiosity is best for you, promote content that you really want to get out of there. Are, such as expert suggestions or a free ebook you have written. It is definitely worth a shot. Make sure to follow their guidelines for images and make sure your boost is worth it. $ 5 for 1000 views is a great deal, but for 130 views – not so great.
  • Tagging Others:
    I honestly haven’t been able to do it as much as I should, but it did a good job when I knew the person and was an expert or had a big job. If you do not know that person, you can afford to be blocked from that user.
  • Use Facebook Targeting:
    Now Facebook also gives you the option to target your audience instead of sending your post to everyone. You can select targets based on gender, relationship or educational status, male (female or female), age, location and language. For example, if I have a post about an alternative health event or cheaper route, you can target your location to a certain country, region, or state or city. This is extremely useful for promoting events and giveaways with a local focus.

Step 5: Create mind blowing images

It is perhaps no surprise that crafting mind-blowing images for social media should be a top priority.

You don’t have to be a graphic designer to design stunning graphics for your brand. You can use tools like Canva or Picamani to craft attractive pictures to wow your audience.

Your other option is to outsource. Many business owners and bloggers do this – and it is well spent money.

Step 6: Connect with your audience

If you are not building relationships with your audience and / or customers – it will have a devastating effect on your business.

Expanding your reach is undoubtedly at the forefront of your mind. And the best way to do this is to connect with your audience in a real way.

This will inspire targeted people to take a smack down on your website and buy your services or products. Social media is one of the best means to bring in new customers or customers.

In fact, 73.3% of people purchase goods or services due to social media.

Social media is one of the best and powerful tool for any marketing strategy. And it mainly comes down to the fact that businesses can interact with their customers and engage them in a way that is otherwise impossible.

Smart ways to connect with your audience:

  • Chat in twitter chat
  • Reply on twitter
  • Survey your audience
  • Maintain relationship with same audience in your facebook group

The conclusion

Sharing an effective content on social media is a great quality. There is no right way to do it. People have found success in sharing blog content in their own unique ways. Some will share their blog links on social media and some persons will share unique content on social media.

As with most things in life, sometimes the best approach is somewhere in between. If you follow the strategies in this post, you should be able to create lasting traffic from social media on your blog and over time you will learn how to adapt the strategy to fit your unique blog and business Go

Want more useful suggestions? Read the rest of the complete guide to building your blog audience and getting traffic to your blog!

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PHP trends dominate in 2020: Top Frameworks for web development

Hypertext Preprocessor (PHP) is one of the most preferred server-side programming languages. Because it is an open-source, extensible and platform-independent programming language, it is easy to use and easy to understand and learn. Because PHP is open-source, developers don’t have to wait until the next update is released. You must always be updated with the changing PHP trends. Maintenance and web development costs are very affordable.

Why choose PHP and the latest trends in PHP

PHP programming language helps you develop web applications that are complex, reliable and faster. Based on your business requirements, hosting plans, level of experience, app needs and development times, you can choose from a large number of PHP frameworks. But since we are approaching the end of 2019 and the beginning of 2020, it is important to have a good understanding of what our company actually needs based on the latest PHP trends.

Trending PHP Frameworks

After a brief investigation and discussions with our PHP experts, we have discovered that there is a certain pattern that is followed by developers when choosing PHP frameworks and therefore some of them are trending, others not. So with the ease of development and a large number of benefits that it offers, we’ve compiled a list of PHP frameworks that are now popular and would go-ahead to set aside records in 2020: 

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1. Laravel

Because it is very popular and is the first preference of developers, this gives us a reason to place Laravel first in this list. This all-inclusive framework helps to accelerate app development by integrating it with the model view controller (MVC) architecture. It has a wide community of developers, which means that you can always find help when you get stuck somewhere during the app’s development process. Some of Laravel’s highlights or functions that make him so attractive are the ORM, RESTful controllers, the lightweight Blade template engine, unit testing, and extensive packaging systems.

2. Phalcon

Phalcon has been around since 2012 and is one of the other popular PHP frameworks and very popular in 2019, and is considered one of the preferred choices of developers in the coming years

Again, another MVC-based PHP framework, Phalcon has a C-extension structure, which means that it works at an enormous speed. Compared to other frameworks, Phalcon uses only a few resources, which helps with the quick and fast processing of HTTP requests, allowing developers to integrate with systems with fewer functionalities and functions. The unique functions of Falcon include ORM, caching, components for automatic loading and MVC architecture

PHP trends dominate in 2020: Top Frameworks for web development
PHP trends dominate in 2020: Top Frameworks for web development

3. Codeigniter

One of the most preferred frameworks, used for faster app development. This lightweight frame is easy to use and comes with a small footprint that can be uploaded directly to your hosting without any problems. You do not have to enter any special command-line arguments or commands during installation and no specific software installation is recommended. You just have to upload the files and you’re done.

4. Symfony

Symfony is one of the other very popular PHP frameworks that has been in trend for a while and will continue to be for years to come. Some of the highlights include extensive and comprehensive documentation, high performance, reliability, stability, and modular project model.

Some of the popular and large organizations, such as the BBC, have been using Symfony because of the stable and consistent nature it possesses. And open-source projects like Drupal and eZ publish are also using Symfony. The support of the community is huge and incredible. It offers excellent performance. Thanks to its wide range of features, which allows you to develop both REST API and other web applications

5. CakePHP

If you are a beginner, this would be the ideal place to start. This helps in the rapid and fast development of commercial web applications. Since it offers code and scaffolding generation capabilities, all applications developed with CakePHP can be developed faster and these applications are highly scalable and reliable. It offers MVC conventions that will help you with ease in the development process. All common functionalities are managed and handled by the numerous packages that come with it.

6. Zend Framework

This is one of the best frameworks that is widely used to develop enterprise-level applications and, at the same time, guarantees that it exhibits highly reliable performance. All factors, such as performance, security, and extensibility, are solved with the Zend framework, which is why it is one of the latest PHP trends. It is the best option for mainly business applications, thanks to the numerous components that support authentication along with tools for form validation services, feeds, etc.

Although it is widely used to develop enterprise-level applications, it may not be the most suitable for the rapid application development process. It offers the Zend Studio IDE, which helps facilitate the work of a developer

7. Fuel PHP

This is one of the most modern and trendiest PHP frameworks. It is a modular, extensible and MVC PHP framework that brings the HMVC architecture to the larger image. ORM support is highly powerful and lightweight with a satisfactory authentication framework, security enhancement, and template analysis. It has strong community support and is always in development. It is totally object-oriented.

8. Slim

Inspired by Sinatra de Ruby, Slim is another minimal micro-frame. It comes with a series of integrated standards, add-on capabilities, which include HTTP caching and URL handling and routing. You can use it to create RESTful API and other applications. It is well documented.

9. Phpixie

One of the new frames, Phpixie is modular and lightweight. It can be compiled faster and is easy to learn and understand. It comes with a series of cryptography, security and support tools for MongoDB. It allows sharing code with the composer.

10. Fat-free

Just as the name suggests, Fat-free is free of fats. This is one of the most trending and popular PHP micro frameworks that comes with a series of packages. It comes with features such as data validation, CSS compression, unit tests, image processing, Open ID and others. It is compatible with SQL and NoSQL databases and supports the development of web applications with ease.

Related Article :-

  1. What it takes to be a versatile PHP developer
  2. Why Laravel increasingly being chosen over PHP

Introduction to Python Errors & Exceptions

When you create an application and try to execute its code, you have to face errors many times. Mostly errors either do not allow the program to execute (compile-time) or prevent the program from executing (run-time).

You may encounter two types of errors while executing Python code.

  • Syntax Errors / Parsing Errors
  • Exceptions/ Runtime Errors

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Syntax Errors or Parsing Errors

Syntax errors are basically caused by writing the wrong syntax. You can call them grammatical errors. For example, if you do not put a colon (:) while defining the function and try to execute the code, then parser generates syntax-error.

Syntax errors are identified by the parser while parse or compile. These errors are removed by removing the wrong syntax and applying the correct syntax.

Introduction to Python Errors & Exceptions
Introduction to Python Errors & Exceptions

The parser message shows when a syntax error occurs. In that message, the parser displays the complete line in which the error has occurred. Apart from this, the parser also shows the place through the up arrow (^) in the line where the error is detected.

Most of the error comes after the up arrow shown by the parser. Apart from this, file name and line number are also shown by the parser so that you can easily find the code where the error has occurred.

Exceptions or Run Time Errors

Exceptions are errors that occur during code execution. These are also called run time errors. Exceptions are very fatal for any application. Because it stops the program while running. This deteriorates the user experience and can cause important work to get stuck in the middle.

The parser displays a message when an exception is generated. This message displays the type of parser exception and the location from which the exception may have been generated.

Exception type is basically the name of an exception which briefly describes which exception is generated. The location of the exception is shown as a stack traceback so that you can track the exact location where the exception is generated.

Handling Exceptions in Python

Like Syntax error, you cannot fix an exception and prevent it from being generated. Yes, but you can handle exceptions that are generated.

Python provides you with the mechanism to handle exceptions. This mechanism provides you with the ability to handle the situation by working in an organized way instead of failing the application badly when an exception is generated.

The exception handling mechanism in Python works by some keywords.

  • try 
  • except
  • else
  • raise
  • finally

Different blocks are defined by all these keywords which execute in different situations.

try Block 

The try block is defined by the try keyword. The try block holds code that could possibly generate an exception.

try:       #statements that may generate exception

If no exception is generated in the try block then no statement of except blocks is executed and all except blocks are discarded.

If an exception is generated in the try block and defines the except block associated with that exception, then the statements of that except block are executed.

If no except block is found for the exception, the application stops and the exception message is displayed by the parser.

The execution proceeds after the exception block is handled.

Read More AT – Python Language Features And Usage

except Block

The except block is defined by the except keyword immediately after the try block. When defining except block, exception type is defined after except keyword.

If an exception of type defined in except block occurs in the try block defined before the except block, then all the statements written in the except block are executed.

Multiple except blocks can be defined after the try block. For any type of exception you want to handle, define except block separately. The except block corresponding to the type of exception generated in the try block is executed and the others are skipped.

try:    #statements that may generate exceptionexcept <exception-Type>:    #statements to be executed when <exception-Type> occurs in above try blockexcept <exception-Type>:    #statements to be executed when <exception-Type> occurs in above try block

Multiple exceptions can also be defined by an except block. For this, you write the names of those exceptions separated by commas in brackets.

except(ValueError, NameError, TypeError)

Exception Argument

Each exception has a value associated with it which is called the exception argument. It is defined after the name of the exception in the except block.

except valueError as exObj:    print(exObj)

This provides detail about the argument exception. The details of the exception can also be seen by printing it.

else Block 

Else block is defined after except blocks. In this block, you would write the statements that you want to execute in case of no exception being raised by the try block.

else:    #statements to be executed if the try block does not generate an exception

Else block helps in avoiding situations when except blocks try to handle exceptions that have not been generated in the try block.

raise Statement 

If you think that a statement or condition can generate an exception, then for that condition you can manually generate an exception. The raise keyword is used for this.

raise TypeError(‘Type Exception Occurred!’)

To raise an exception, you type the name of the exception after the raise keyword, and then pass the message you want to display in brackets as an argument.

Python Built-in Exceptions

Built-in exceptions are exceptions that have already been defined in python. Some examples of built-in exception such as TypeError, ValueError and NameError etc.

For information on all the built-in applications available in Python, visit the Python Built-in Exceptions page.

User Defined Exceptions

Python also provides you with the ability to define your own custom exceptions. These are called user defined exceptions.

To define a custom exception, you define a class. In order to treat this class as a custom application it is necessary to derive it from python’s Exception class.

class myCustomException:Exception    //define exception here…

The Exception class in Python is the base class of all built in and user defined exceptions.

Related Article –


5 Fundamental Rules for Creating SEO Friendly Content

A professional business website that delivers a strong message can prove to be a great lead or sales generating tool. However, the key here is to deliver the right message, which helps you connect with your target audience at a higher level. This is why investing in good SEO friendly content is essential.

The purpose of creating quality content is not just to make your business site good. You want the right people to read what you are writing. And this means that your content also needs to rank high in search engine result pages. Because it is a proven way to reach a large portion of your target audience.

Keep in mind that good content goes hand in hand with ethical SEO, so this is something that every business (no matter how small) needs to work on.

5 Fundamental Rules for Creating SEO Friendly Content

Is SEO friendly content difficult? Not at all If you are already creating content, you need to take it in the right direction if you want to reclaim the benefits of SEO.

Once you start producing great, SEO-friendly content, it not only makes it easier to achieve high search engine rankings, but to maintain your position in search engine result pages.

So the question is, how do you actually go about creating SEO friendly content that actually gets real world results? What do you need to ensure to outperform your competitors in terms of content produced by Google and its users?

In the following we are looking at 5 essential rules that you can follow to make your content more white, without breaking the SEO rules.

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5 Cardinal Rules on How to Create SEO Friendly Content

#1: Take an Original Approach

Creating SEO friendly content by itself is not a difficult task. But the moment you try to copy others, it becomes difficult. When you focus on being authentic and different in your own way, without focusing too much on your competitors, you have a better chance of creating new content that really matters.

When your content is authentic and original, standing out from the crowd means a lot. Now, this does not mean that you cannot draw inspiration from the sources of your industry. You can always learn from others before providing your unique insights.

#2: Choose the Right Keywords

Choosing the right keywords can be seen as one of the most important steps towards creating quality SEO friendly content. The idea is to choose a keyword that is worth targeting and weave it into a strong piece of content so that you can rank it above your competitors. However, when not executed correctly, your keyword usage can backfire. This is why it requires careful consideration.

Your target keyword can range from a two-word keyword to a five-word phrase that represents the main topic of your article. Even though your article will eliminate the ranking of many keyword phrases, it is worth targeting a specific keyword that describes your topic in a specific way. This is usually the keyword that you want your article to rank high on.

Here are the steps you can choose and use the most appropriate keywords for your content.

  1. Consider Your Main Topic: The foundation of any type of keyword research is to know your subject inside. You have to get into the specifics of the topic you are targeting and understand what it has to offer to the readers. What kind of solution does it provide?

  2. Brainstorm Your List of Preferred Keywords:There are many keyword research tools out there, but the one you need to start is your own mind. Put yourself in the shoes of the searcher and ask yourself, what search query would you use if you are searching for your target topic?

Make a list of all the keyword phrases that come to your mind. Here’s an example.

  1. Start Your Keyword Research Process: Once you have a list of keywords, log on to the Google Keyword Planner tool to begin your research. Since this tool is free and effective, it can give you a head start you need. Select the Google Keyword Planner tool and enter your choice of keyword phrase (from your list) into the “Word or phrase” box. This should provide you with data on related phrases as well as a global monthly search volume for the keyword phrases you searched for. Try to look only at keyword phrases that are “natural language”, as they will be easy to include in your headline and content.

Avoid High Search Volume Keywords

It can be tempting to choose keywords that have a high global search volume. But it is a good idea to avoid these phrases because, given their popularity, it would be difficult to rank them.

It is better for a keyword to hit the page, with 1,000 monthly searches receiving more search volume than the keyword, where you have no chance of beating competitors.

There is no hard and fast rule when it comes to choosing keywords based on search volume. What you really need to focus on is going for those keyword phrases that are highly relevant to your topic and then see if it would be worth targeting them to only spend time on those keyword phrases that You can rank realistically.

Go for Long Tail Keyword Phrases

Time and again, it has been proven that some of the best-performing keywords in terms of quality do not have high search volume.

These long-tail keyword phrases are more specific than their shorter counterparts. But they absolutely deserve the goal because the searchers using them make sure they get what they want. They are only focused, and in many cases, are in “purchase mode”.

People using short and broad keyword phrases have a vague idea of ​​what they want. They are researching and learning, which means they are less likely to “convert”. Nevertheless, when someone uses long keywords (many times as a question), they are likely to take action. Which can be anything from sharing your article, joining your email list, or simply hitting the buy button.

#3: Effectively Optimize Your Titles

When people collide with Google to find something, they are often faced with many choices on the first page. A quick glance through the top ten results, they decide to visit the websites with the most attractive headlines.

That’s right, the title or title of your page is the first thing a search user will notice. If it tempts them, they go to the site and click. If not, they proceed. Every site you visit wants to be ignored.

Creating SEO friendly content is not just about the information you share. No, it is also about creating a great title for your page that gives people a reason to visit your site.

#4: Aim for Better Content Readability

The readability of the content is nothing but how easy it is to understand a certain written text. When creating SEO friendly content, it is important not to miss the readability factor. When you’re busy optimizing your content for the right keywords, its readability can go for a toss, which is a strict no-no.

Even though the readability of the content is not seen as a direct Google ranking factor, it is definitely an indirect one and can affect your SEO initiative.

It is also important to note that many different algorithms have been created specifically to understand how readable a piece of content is that search engines can use. A popular and effective content readability calculating algorithm is the Flesch – Kincaid readability score.

  1. Use Simple Vocabulary

One of the easiest ways to increase your content readability score and make it SEO friendly is to use simple words that can connect with your readers. Say goodbye to any type of jargon where you have to use long, complex words.

Use short words that add meaning to your content but do not confuse readers. Give them the information they want to understand in the easiest way. Period.

  1. Make Your Sentences Short

Long sentences are not only difficult and confusing to understand, but it is also difficult to write intelligently. Wherever you can shorten your sentences. Break a long sentence into several short, easy-to-digest sentences. No wonder the famous writer Ernest Hemingway was a fan of short sentences.

 3. Write Like You Tal

When it comes to making it easy to understand, SEO friendly content, your tone means a lot. If you can write in a conversational tone, you will automatically make your overall content simple and to the point.

Even though this is a rule that is etched in stone, it helps to make your content more reader friendly. Also, the friend you are talking to is very easy and natural to write.

4. Format Properly

Client paragraphs matter a lot when you’re writing for the web, where people don’t like big blocks of text. When it comes to proper formatting, using more and more white space will only make your content more attractive and more SEO benefits . How should you often separate your sentences into paragraphs? The answer is whenever you can.

Also, break up your text using subheading with bullet points and tables. The idea is to present your content in a more readable or digestible manner. Remember, easy-to-read material gets spread on the eyes.

5. Proofreading is the key

No matter how great, how informative or how well your article can be researched, if the content is full of misspelled words and grammatical errors, no one will definitely read it. All the above elements would be pointless if you could not proofread your post.

So if you have an editor, be sure to let them see the article before publishing. But if you do not have one, there are many online tools that can help you in this work such as Hemingway Editor and Grammar.

6. Add Relevant Images

Good content readability and a good choice of images, both go handheld. Because images basically help you add excitement to “text only” which can look boring and monotonous. Wherever you feel applied in your content to improve it, try using relevant images.

While it is encouraged that you can add as many images to your content as often as you like, research says that the best image to text ratio is one image for every hundred words.

Do not add pictures to your content just to add them. Your readers should be able to get some value from them. The more relevant the image is to the content, the better your audience will be able to connect.

#5: Focus on Improving User Experience

User experience or UX is one of the important factors for the success of a website. This is why UX focused marketing is important. And it is not limited to overall website design. It goes beyond that and extends to the way you use content on your site and affect its experience.

Creating content that only fills space on your website should not take you away from it. Each piece of content you create must first begin with your target user. Keep your readers in mind, even when trying to improve the SEO of your site.

Can you write content or research keywords without understanding or knowing your target audience? Not at all Because that is a recipe for failure.

Before content writing for your site …ask yourself:-

  • What do my readers want from me? What does my audience expect?
  • How can I create and improve content that improves the overall user experience of a website?
  • Do the core values ​​of my website help or hurt my content marketing strategy?

The closer you look at your website and the type of content you are publishing, the easier it will be for you to serve your target audience. And Google knows this, which is why you search for websites that provide a stellar user experience, almost always rewarded by the search engine giant.

Your information here should be like architecture …

So to increase your chances of making your content SEO friendly, see that you…

Wrapping Up

As you can probably tell by now, SEO and content marketing are very much in one type of enterprise. If you are going to one perfect, you should probably correct the other one or your time will not be very well spent. They complement each other and do not work without each other’s help.

For this, it is necessary that your content is SEO friendly.

READ MORE AT – 15 Basic Digital Marketing Interview Questions

15 Basic Digital Marketing Interview Questions

15 Basic Digital Marketing Interview Questions

 Why online marketing is more preferred than offline marketing?

People shift their requirements from offline to online marketing. Now they opt for digital marketing as it comes with many benefits. Web development, SEO and hosting are some important platforms for online marketing. On the other hand, with technology development, most of the people listening to the radio, reading newspapers or watching TV goes on. 

How bad links are characterized?

Bad links have some characteristics : 

  • Links from link exchanges 
  • Low Pagerank and low traffic links.
  • Paid links.
  • Blogs or articles spammy links.
  • Website links that are not related to your site.
  • Links from those sites that are not Google index.

Interview Questions

 What are the different ways to promote digital marketing you know?

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Email Marketing 
  • Social Media Marketing
  • E-commerce Marketing

What are some ways to get natural backlinks to your website?

For a newly launched website, the chances are almost zero for getting fast and natural links. 

To get natural backlinks, OFF-Page SEO where you can get many quality backlinks which also helps to rank the website. The one common method to get natural backlinks is to write as a guest on reputed sites in a niche. While you write don’t do it for getting instant links instead you write for more than one time, but do it only on a reputed website.

READ MORE AT – Which is the best digital marketing institute in Chandigarh or Mohali?

What are some digital marketing tools?

  • Alexa Ranking 
  • Rank Watch
  • Moz
  • Keyword Planner
  • StumbleUpon 
  • Digital Point Keyword Tracker
  • Google Analytics 
  • Crazy egg Heatmaps 
  • Favicon Generator 
  • Submit Express Link Popularity
  • XML Sitemap Generator 

What is a responsive website?

A site that is capable of adjusting its layout according to the orientation and viewport size of the device.

The content that is presented on the small screens and big screens appear the same but with a different layout. That offers an excellent experience over the display size.

Name some channels that promote digital marketing?

  • Email Marketing
  • Display Marketing
  • Affiliated Marketing
  • Social Networking
  • Search Marketing 
  • Online PR
  • Social Marketing
  • Social Media
  • Video Advertising

What are some areas where keyword used to optimize website ranking?

For higher page ranking, keyword placement matters a lot. The areas you put keywords are: 

  • Website URL 
  • Meta tag
  • Website Title
  • Web Page Content
  • Headings

Which is the best form of marketing: SEO, PPC or Digital Marketing?

SEO and PPC are part of Digital Marketing. SEO, PPC, content marketing and Display media are tricks used to achieve goals like productivity, etc. You can’t do SEO or PPC without a content marketing strategy.

What are Do-follow and No-follow links?

By default, all the links are do-follow unless they are altered to be no-follow links.

No-follow links are used to hide website links from search engines. And do-follow links are those links that allow search engine bots to index the link.

What are broken links and reasons for the broken links?

Broken links are also known as dead links. This kind of links are no longer helpful because the website is encountering one or more of the reasons below:

  • An improper URL entered for the link.
  • A destination website removed the linked webpage.

What are the site map and its use?

The Sitemaps protocol grants a webmaster to inform search engines about URLs on a website that are available for crawling. 

This allows the search engines to crawl the site more efficiently and to find URLs that may be linked from the rest of the site’s content. 

 What are robots.txt and uses?

Robots.txt files are known as exclusion protocol and standard. It is a Text file that tells web robots which page on your site to crawl and which page not to crawl.  

What are the different types of SEO?

SEO can be classified into two parts :

  1. Black Hat SEO
  2. White Hat SEO

Black Hat SEO as the name refers is illegitimate and against the guidelines provided by Google and Google’s algorithms. 

Whereas White Hat SEO considered the most legitimate practices to get higher rankings in the search engine result pages.

CBitss Technologies provides Digital marketing Course in Chandigarh based on current industry standards that helps attendees to secure placements in their dream jobs at MNCs. CBitss Technologies Provides Digital Marketing Course in Chandigarh. CBitss Technologies is one of the most credible Digital Marketing training institutes in Chandigarh offering hands on practical knowledge and full job assistance with basic as well as advanced level Digital Marketing training courses.

Holi celebration at CBitss Technologies

Holi is a Hindu spring festival, also known as the festival of colours, when people smear each other with colours.It is celebrated by Hindus in India and Nepal, but in recent years, this festival has become increasingly popular among non-Hindus, as well as in the rest of the world in many parts of South Asia. Please take a look at our photo gallery of the Holi celebrations at CBitss Technologies. Holi celebration at CBitss Technologies Students of CBitss Technologies celebrated Holi with lot of joy and happiness throughout the Labs & Office corridor. Celebrating Holi, with Flowers is an awesome idea which is loved by all

It is unique concept which fill all with positive energy. Holi is festival of colours was given a peaceful mishmash with organic colours and floral petals of beautiful essence and hues at the Institution. It was a divine and an exhilarating experience for everyone who participated in the feast for the soul and the senses. The celebrations were reiteration of the idea for everyone to play a safe and environment friendly Holi and to say no to toxic colours which are harmful for skin and overall health for natural existence.The function began with lamp lighting & spiritual prayer.

Mr Navneet Sharma Director of CBitss Technologies gave the message to the students for celebration of safe Holi. He informed the students that Holi is celebrated all over India to mark triumph of goodness & virtue over the evil designs.

Students danced on the tunes of famous Holi numbers. Trainers informed the students about the precautions to be taken while playing Holi. They were also encouraged to play dry Holi to save water.

Women’s Day celebration at CBitss Technologies

International Women’s Day 2019: International Women’s Day is celebrated all over the world so that they can celebrate their social, political, cultural, economic achievements and enjoy their important contribution in society. Adopted by the UN in 1977, is celebrated on March 8 every year as International Women’s Day. WOMEN EMPOWERMENT

Today staff & students at CBitss Technologies, came together to celebrate International Women’s Day. The program starts with the speech on women’s empowerment including topics like women’s health, work and education.After this motivational speech its time for some fun activities like Damsharas, Dance, Blindfold & more in which all participated together and enjoyed a lot.After all the fun stuff Scholarship of Rupees 25,000 has been distributed to some of the best performers participated in events.

WOMEN EMPOWERMENT Scholarship Distribution

International Women’s Day emerged from the activities of labor movements on the turn of the twentieth century in North America and Europe for the first time. The United Nations adopted this day as International Women’s Day, before it was seen by socialist and communist countries. This day was initially celebrated as International Working Women’s Day and it is believed that it was organized in 1909 in a socialist-political program in New York City.

 

WOMEN EMPOWERMENT at CBitss Technologies