Introduction to Zoho CRM

What is CRM?

Customer Relationship Management (CRM) can be defined in many ways depending on what an individual intends to achieve. For some, it is the strategy to identify, understand, manage, and cater to the business needs of their prospects and existing customers. For others, it is a system that:

1. Helps with capturing all the required information to provide a 360-degree view of customers’ interests and preferences.
2. Provides various options to manage the sales and marketing processes and to interact and engage with customers regularly. 

In both these ways, a CRM system helps a company strengthen and build a long term relationships with its customers. Check out the CRM implementation guide for step-by-step process to setup your CRM account.